In the near future, crime is patrolled by an oppressive mechanized
police force. When one police droid, Chappie, is stolen and given new
programming, he becomes the first robot with the ability to think and
feel for himself.
Writers:
Neill Blomkamp, Terri TatchellStoryline
In the near future, crime is patrolled by an oppressive mechanized
police force. But now, the people are fighting back. When one police
droid, Chappie, is stolen and given new programming, he becomes the
first robot with the ability to think and feel for himself. As powerful,
destructive forces start to see Chappie as a danger to mankind and
order, they will stop at nothing to maintain the status quo and ensure
that Chappie is the last of his kind.
Sony
Spain beams in actor and star from Berlin, opening the door to novel Hollywood
cost cuts
On Saturday, in what Sony Pictures
Releasing de España calls cinema’s first-ever holographic press conference, in
this case staged for “Chappie,” the holograms
of Hugh
Jackman and Neill Blomkamp fielded questions from the Spanish
press in Madrid — which the real-life Jackman and Blomkamp answered sitting in
a hotel in Berlin.
Using Musion 3D holographic
projection, in technical terms, the press conference was a stomping success.
Bar a typical second-or-so delay in satellite sound transmission, the South
African director and star of “Chappie,” quiescently sitting on stools,
hands folded, came over loud and clear. There were no cuts or blur. And neither
spent the whole time, as in many video satellite link-ups, trying to stuff an
electronic gizmo further into an ear.
In the case of the presser for
“Chappie,” Blomkamp’s sci-fi actioner that Sony releases March 6, format, of
course, matched substance.
Starting with the deployment of the
world’s first police force of robot droids, the movie centers on Chappie
(“District 9’s” Sharlto Copley, then a lot of CG work), an experimental robot
who is stolen by its inventor (“Slumdog Millionaire’s” Dev Patel), and
programmed and educated to think and feel for itself, starting out like a
little child. Jackman stars as Vincent, a corrupt law enforcer, piloting his
own highly destructive monster-droid, and hell-bent on destroying Chappie.
“I loved the way that Neill has
given a traditional, out-and-out villainous role a very valid argument against
artificial intelligence,” said Jackman.
“My character is not alone. Bill
Gates and Stephen Hawking have apparently come out with warnings against
artificial intelligence. When you work on a Neill Blomkamp film, you have that
current of complexity,” he added.
“I used A.I. as a way in, an excuse
to discuss in a popcorn, fun way the idea of what the soul and spirit are, what
it means to be conscious and aware, and if they are definable by science or
beyond what it can sum up,” Blomkamp explained.
He continued: “You have a fresh,
childlike, innocent, pure soul born into a world which is a violent place,”
referring to Chappie. “I wanted A.I. to be more human than the humans. My views
on A.I. are actually a little bit different from what is portrayed in the film.
The humanistic nature of my films makes me want to use the science simply as an
excuse to get to something human.”
Asked about 20th Century
Fox’s new “Alien” film, to which he is just officially attached, Blomkamp said,
“My job is to give the fans, including me, a movie that feels as linked to the
first and second film as I can possibly handle. Everything about it needs to be
connected to those movies. If I can make it my own in the way James Cameron
made ‘Aliens’ his own, I can do it to that percentage, but never harming the
tone of the first two movies.”
Sony in Spain has a reputation for
fun, innovative pressers. A “Fury” press conference was held at an army camp. A
“The Smurfs 3D” junket took journalists to an Andalusia village, Juzcar, whose
houses had all been painted blue.
‘Chappie’ is a film of action, of
relations, but also highly technological. So we wanted to do something which
was innovative and nonconventional, the first holographic press conference in
the history of cinema,” said Ivan Losada, director general, Sony Pictures
Releasing de España.
“The holographs allow us far more
marketing not just because of the press conference’s content but also format,”
he added. “In this business, you’ve got to be very serious about numbers, but
also have fun.”
Will Europe no longer see Hollywood
actors in the flesh? “I’m a little worried that the studios will say: ‘This is
so much easier than having Hollywood divas traveling round,’” said Jackman. “As
a kid, I used to have a map of the world next to my bed. Not of rock stars. As
cool as holograms are, I really don’t want to stop traveling.”
Actor’s holograms open up large
possibilities, as Losada observes. As Spanish box office has plunged with
crisis, with Spain’s slipping out of the top 10 overseas territories, fewer
stars have begun to visit.
“We always want the talents to come
to our country to promote the movies, but if they don’t, we are not going to
waste our time just moaning, we have to find the way around. Necessity is the
mother of the creativity,” Losada added.
The question could be, if stars
agree to holographic press conferences, whether they would then travel less, or
visit the same major pit stops, then knock off, say, 20 additional major cities
in Latin America in one day, via holgram pressers. As international markets are
so important these days, there’s a case for making a virtual virtue out of
necessity.



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